| |
Additional Links |
|
| Work From
Home Ideas and Opportunities Articles |
Search for Articles
Work from home ideas and opportunities \ SEO Optimization
7 Ways to Know that Search Engine Optimization Isn’t for You
This Article Written by Michael Murray
Truth be told, search engine optimization (SEO) may not be for you.
Regardless of the product or service and company size, SEO just may not be something you can handle – at least for now. If you fall into one of these areas, you may want to just skip the online marketing rage.
1. You don’t want to edit your content.
If you’re not willing to change your content, an SEO consultant really can’t do much to help you. Really, the keywords people use need to be in your content. It’s that simple.
2. You love graphics – lots of graphics.
Partial to graphics? Excellent. If you have plenty of business and a pretty Web site, SEO may not be in your future. Again, text helps – if you can work it into your Web site. But if you love static graphic or Flash and “skip” intro buttons, you may want to save SEO for another day.
3. Pages short on copy.
It’s not really a repeat of #2. We’ve some rather barren Web sites with hardly any graphics and not enough copy. Honestly, it sometimes seems like a hunting expedition may be needed to track down more than a paragraph. How many words do you need? No one knows the magic number. But 25 words usually doesn’t help.
4. You change your content a lot.
So you want to keep your home page fresh and exciting? Unfortunately, major changes often conflict with the SEO strategy. In other words, if you keep wiping out the keywords an SEO firm inserts, the program is pointless.
5. You want to wait on the redesign.
Some companies get excited about SEO - high rankings and increased traffic can pay off. But don’t get started on a program if you’re just going to let your current Web site miss out on search engine optimization. Some businesses just want to gear up keywords for a new design months down the road while neglecting their current Web site.
6. You can’t stand the thought of your page titles changing.
The title appears in that blue bar in Internet Explorer – the one way up there above “Favorites.” If you prefer to say “About Our Company” instead of keywords that actually BRING traffic, you might want to put SEO on the back burner.
7. You’re not willing to address other business problems.
SEO consultants can get you traffic, but they can’t make your Web site more user friendly unless you let them. Maybe your product page is too busy or your shopping cart is confusing.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine marketing firm. We are members of SEMPO, OSEOP, and SEO Consultants. Visit our website for our SEO white papers and recent SEO studies on the manufacturing and health care industries.
michael@fathomseo.com
Article Source: http://www.articlealley.com
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. He recently presented “SEO Overkill” at the national Search Engine Strategies conference. Fathom SEO is a member of the Better Business Bureau in Cleveland, SEMPO, SEO Consultants and OSEOP. Visit our site for our SEO white papers and recent SEO studies on the manufacturing and health care industries.
michael@fathomseo.com
Submit Your Own Article
Authors of Work From Home Ideas and Opportunities Articles
RSS Feeds Direcroty
|
 |
| News |
SEO Specialist Offers Free Services to Small and Midsize Companies (PRWeb via Yahoo! News)
SEO service seekers can start 2009 by saving money. Search engine optimization specialist George Ajazi has launched a program which offers free SEO services to small and midsize companies. To no one's surprise, his new business modelâ„¢ is attracting widespread interest.
SEO specialist's free services to SMBs (CIOL)
BATAVIA, ILLINOIS: In this ghastly economy, small business owners are caught in a terrible bind. They need search engine optimization (SEO) to stay in front of customers and prospects, but can ill afford the expenditure.
Search Engine Optimization -- A Must During a Recession (PRWeb via Yahoo! News)
Increase Visibility, a prominent search engine optimization and marketing firm, has discovered that SEO/SEM advice has become more important and sought after by businesses seeking to prosper during this recession. Part of the demand is due to online marketing being less expensive and easier to perform when compared to traditional types of advertising.
RAGE Software updates SEO s/w for Mac OS (CIOL)
The search engine optimization suite includes the only native Mac OS X tools to help users promote their websites online and achieve higher search engine rankings.
Chris Broadhurst SEO Tips And Tricks The Lowdown (PIZZAHEROS)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Search engine crawlers may look at a number of different factors when crawling a site.
|
|
|
Psst!...Have you Heard the Buzz? 
