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Pixel Advertising – A New Trend in Online Advertising
This Article Written by Marvin Gorospe
What is all the hype about this new trend of online advertising called Pixel Advertising? If you don’t have a clue what it is, well basically it is just a website where a big portion of the main page or the home page is designed and laid-out in grids or blocks. These blocks are measured in pixels, usually 10 pixels by 10 pixels. Now the advertising part comes where you buy a portion of that main page in terms of how many blocks you want and put your site image/graphics with a hyperlink to your website. A lot of internet publishers and businesses joined and jumped in the wagon. If you are wondering how you can earn a lot of money from a single page, it’s just simple math. If you sell each pixel at $1 each and create a home page with 1K pixels by 1K pixels to sell, you do the math. The next question you will probably ask is why would someone buy pixels from a website for $1 per pixel? It all boils down to Google’s page ranking. The higher your site’s page rank is the better for search engine spiders/crawlers. If you are thinking that is easy and you can do that, I’m not discouraging you but it’s not as easy as you think. Building the pixel ad site is not the problem, you can even use a free script for that. The hard and gruelling part is the building of your page ranking. Anybody who knows Search engine optimization knows that building a page rank for a site is not easy and it involves a lot of time and effort. For those who have an existing pixel site, you might want to add your site to our directory list at www.eDirectoryPages.com. This will help you with your page ranking and popularity. One of the marketing strategies you can use is to initially sell your pixels at a cheap price, let’s say $0.01 per pixel. Don’t jump straight to selling it at $1 each as nobody will buy it, not unless you can wave your magic wand and make your new site page rank from 0 to 7. While you try and improve your ranking and site credibility, then gradually increase the price of your pixel. To entice advertisers to buy your pixels, you can give a portion of the site for free to big named companies to build your site’s credibility. Most advertisers are also looking into your terms and conditions, especially the part on how long will their pixel advertisements last, pixel publishers usually run it for around a minimum of three years. If you are still determined of building your own pixel advertisement site, I can help you with that. I’m currently writing a new article on how to build your pixel advertising site, and it will be out soon. Or you can send me an email at info@onlinewebpublisher.com to help you build and install the site at a minimal cost. For now, try visiting www.OnlinePixels4u.com and have a feel of the site. |
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According to the Financial Times , Hulu , the online video service backed by NBC Universal and News Corp. is slowly catching up to YouTube in terms of advertising revenue. Screen Digest 's Arash Amel forcasts that in 2008, YouTube will generate about $100 million in the U.S., while Hulu will make about $70 million. By next year, however, Amel forecasts that both sites will make about $180 ...
Unique Online Advertising Model: Wish Fulfillment (PRWeb via Yahoo! News)
A Belgian blogger aims to develop an audacious advertising model by asking advertisers to fulfill people's wishes (around the world). Renaud Dehareng, 31, works in social assistance in Belgium and hopes his Payittome will attract big-spending advertisers (www.payittome.com).
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